Perhaps it might be easier to start with a shop statement, since this is a pared down version of the profile.
Carter's shop statement:
" Welcome to my shop! This is where I sell top notch crockery for your home and kitchen needs. I make eclectic functional pots on the potters wheel, but love to jazz them up by adding decorative touches such as funky handles on vases, or by altering shapes to out of round. The pots end up pretty loose in character and my glazes accentuate the spontaneous nature of the way I work. No two pots are exactly the same because making them different keeps me interested in the process. I am a firm believer in the handmade ethic, and after 3 years of pottery graduate school, I am convinced that a well crafted artistically designed piece of pottery can add immeasurable value to how we live our lives. I hope you agree!"